Customers who want to inrease app downloads






















Necessary Necessary. Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. If you have the necessary tools, you can even design a video for your app. And if you can, have your app subtitled and translated in several different languages.

Reaching out to as many people as possible is key to increasing your download rate, after all. If you can draw positive user reviews from fans of your app, you can see your downloads increase exponentially.

This can also help enhance your app store visibility. You might be tempted to purchase fake reviews just to increase the amount of attention your app is receiving as a whole. But if the app store finds out you used this tactic, you may have your app suspended entirely.

Organic reviews from real people are far more valuable to your app than fabricated ones because you as the developer can learn from it as well. Not only will the feedback provide other users with an understanding of your product, it can also inform you about what needs to be fixed or changed.

So, send out requests to a variety of people with real influence. Popular YouTubers and critics on major tech websites with large readership are some great targets for your requests.

Because you took the time to alert them to something related to your product, they might return the favor by reviewing you positively. Refer them to the new article and they might write their own with the initial reviews in mind. You can also offer incentives to users who leave you reviews. This is a great method to increase the amount of users who actually choose to do so.

Coupon codes, tangible prizes, or redeemable points to be used within the app can all be great encouragement for people to leave you positive reviews. If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads.

An analysis by Distimo compared downloads and revenue data estimates for 12 games from the week of their price-drop promotion to the previous week without the promotion. The games were able to increase total global revenue by an average of percent in the seven days during the price-drop promotion.

Sure, this might not work for every app or game. But if you have loyal users and powerful word-of-mouth, people might jump at the opportunity to snag your app on the cheap. According to a story from Entrepreneur.

Iliya Yordanov, founder of the personal finance app MoneyWiz, first tried to get publicity by contacting US media and app review sites. To his disappointment, none of the media sites got back in touch with him. He then realized that if he sent the same press releases to select foreign markets — Russia, Spain, Germany, Italy, and France — he could get reviews and write-ups on his app.

The response from the media in these countries drove his app all the way to the number one spot in the finance category on the App Store. As a result, his app got noticed in the US, which led to Apple featuring his app. After that, the US media quickly took notice. You can take a similar approach in boosting your app downloads. When you make a list of media outlets to send your presses to, include many in Europe, Asia, Australia, and any other substantial market. If you think users there might love your app, tell them about it!

What other terms do you think users are searching for when looking for the need that your app fulfills? Take the time to perform keyword research to see which words tend to get the most traffic. You can also use the normal Adwords Keyword Tool to search for lateral keywords to use as well. Any keyword you use should be accurate and relevant to your app and audience.

If you pack your descriptions full of irrelevant keywords, your app could lose credibility and your downloads might suffer as a consequence. Analytics are very important to determining what your users want the most out of your app, and how you can deliver that. Universal Analytics allows you to connect to multiple devices and associate multiple sessions with a unique ID.

Check out their answers below:. Sometimes customers don't even know a mobile app is available. By informing new users of all the services available to them upon registration, you can increase the number of people signing up for additional apps.

Include information about the web app in their welcome email with a link to the App Store for easy access. Your app should be more than just a conduit to your brand message; it should offer something that's vitally important to your prospects and customers. If they see your app as providing something of value they can't get anywhere else, they'll be more motivated to download. Too many apps are being designed just for the sake of having an app; make yours count.

Bring the app to your customers by sending them a text message or email with a direct link to the mobile app so that downloads are easy and efficient. There are plenty of creative ways that you can make your brand accessible to your customers through social media, without resorting to building your own app. But if you've already built one and prefer to have it as a base platform, make it a place where they can get a more insightful idea of your brand.

Think about celebrities who've built apps: Fans receive a more intimate look into their lives. Why should customers download your app? Of course, they'll enjoy the benefits it offers, but only after they start using the app.

How are you paying back for the effort of downloading? Give them incentives. Introduce referral discounts. This will encourage consumers to share the app in their network and you'll get more downloads. If you think of your mobile app as secondary to the desktop or web experience, so will your customers. Make mobile the heart of your business: The app should be the primary focus of development and marketing.



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